Application development is focused on translation of business needs into software products.  Application development can be a strategic asset for an organization or can simply be a cost of doing business.  Today's companies have a vast array of development techniques and methodologies ranging from traditional waterfall to agile.  Teams have become more diverse and geopraphically dispersed and off-shoring is becoming more and more of a reality.

Application Development and ALM

In an application's lifecycle, Application Development includes the design and construction activities.  Beyond simply writing code, Application Development includes ensuring you create the right application based on the business needs.  Application Development is focused on actualizing business requirements into working software. 

Mature application development teams understand that good processes, standards and guidance will reduce costs for rework and bug fixes, decrease overall delivery time and increase the value that application development brings to the organization.